The 9 best SEO audit tools in 2025

If your pages aren’t indexed, they won’t appear in the search results, and it will hurt your SEO. You’ll also want to make sure that your long-tail keywords are driving valuable results. If keywords are driving traffic to your page, consider swapping them out for higher value keywords. That’s what Google Analytics does, and all you need to do to get started is add a small string of code to all of the pages you want to track.

It should help determine what a successful SEO campaign would look like for the current website and outline the scope of the resources needed. An enterprise SEO audit must also consider the overall competitiveness of the industry. The audit should identify all strengths and weaknesses of the website that affect organic visibility. A well-executed SEO audit can serve as a punch list of task ideas and be used to develop, support, or execute an active enterprise SEO strategy for your organization. The “Free SEO Tools” page is a valuable asset for anyone looking to optimize their website’s performance in search engines, offering a wide range of tools and resources at no cost. Core Web Vitals are a set of specific ranking factors that Google considers essential for measuring user experience.

Reclaim authority by fixing broken pages

That’s why it’s essential to ensure that your navigation menu not only exists but also makes sense to visitors. Even if your navigation menu seems logical to you (the person most familiar with your website), your visitors may not find it so user-friendly. To get the most out of this post, I recommend turning on the option to check the HTTP status of external links. If you’re an Ahrefs user, begin by launching a new project in Site Audit. Luckily, most of the fixes to the issues discussed in this guide are self-explanatory. However, I will do my best to explain the more complex ones as we go.

What to expect with your SEO Audit?

It can even result in your company abandoning SEO altogether. With a more robust digital marketing strategy, you can maximize your investment and return. Remember, 75 percent of users stick to the first page of search results.

• A lead conversion optimization audit analyzes a website’s conversion issues and opportunities.
• To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance.
• If first link priority applies, any featured image that’s missing alt text is creating a “first link” with ZERO anchor text.
• And in 2018 they rolled out a new update that made speed even MORE important.
• You can use it to find out whether your page isn’t appearing or isn’t appearing properly in Google search results.

SEO may seem like a bunch of technical mumbo-jumbo to the uninitiated. But in reality, it’s not nearly as complicated as it SEO Anomaly might seem to the untrained eye. In this article, we’ll teach you how to do SEO on your own – even if you have zero prior experience…. Auditing keyword usage and density means assessing keyword frequency and distribution for natural, relevant, and effective SEO optimization. Audit headers by having one H1 tag per page, reflecting the main topic and keywords. Header tags (H1 to H6) are HTML elements structuring content with headings and subheadings.