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But when you target “new” terms, you’re naturally competing with fewer people. Free tools are another type of linkable asset we’ve employed at Backlinko. Finally, add a snippet of content to your page that’s designed to fit inside that featured snippet box. But you can optimize your new and existing content fairly quickly to improve your chances of getting featured snippets. Well, the truth is there is more to it than just answering a question and hoping for the best. Website authority plays a big part in it, and your content needs to be high quality too.

Taking Your Google SEO To The Next Level

We have listed some of the best practices to improve SEO and keep you ahead of the competition. Thus, creating SEO-friendly content with these factors in mind can significantly boost your search results. SEO also serves as a reliable and budget-friendly marketing strategy to help you drive traffic to a website and grow conversion rates. There are many good resources you can find online, and a good portion of them are free.

What SEO factors does the tool check?

• Google Search Analytics and Google Search Console work hand-in-hand, so you can start directly from the Analytics page.
• Despite the higher cost, these tools often provide better insights, information, and data to help power your marketing campaigns.
• Keyword clustering is the process of grouping keywords based on search intent.
• For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials.

Most of the time, sites that rank for featured snippets are already ranking on page 1 of results for that query. So, I added an internal link from one of our most authoritative pages to that guide. And there’s no specific “keyword density” you should be aiming for. On the other hand, if the page mentions the keyword 10 times, Google can be more confident about that page’s topic. You want to check your site’s code to make sure your page title is wrapped in an H1. For example, in my article optimized around the keyword “email marketing,” I mention that keyword right off the bat.

You can start building your reputation with Semrush’s Link Building Tool. When another site links to your URL, it indicates that your page or site is useful and trustworthy. After you’ve fixed the issues, rerun the audit to check that everything is working properly. Click “Why and how to fix it” for more information about each one. Use the “Send to…” buttons to create tasks for your team in your project management tool or CRM.

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Although these are not direct ranking factors, they can SEO Anomaly improve your SEO content, which can impact direct ranking factors. In fact, 65% of SEOs say that Google’s 2023 algorithm update (which included the updated E-E-A-T framework) had a positive impact. However, over time, SEOs have identified some of the factors they consider when ranking a page.

Link text (also known as anchor text) is the text part of a link that you can see. This text tells users and Google something about the page you’re linking to. With appropriate anchor text, users and search engines can easily understand what your linked pages contain before they visit. Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for “charcuterie”, while others might search for “cheese board”.

Offer value by providing an alternative to a broken link on their site or suggesting a compelling content idea (that you’re willing to write). Search engines are like a library, and to build their library, they need to crawl the web. Search engines rely on web crawlers (or spiders) to explore the World Wide Web’s content. Crawlers then return this content to search engines, which they then index. So, whether you’re a seasoned SEO strategist or just starting, the wealth of free tools available means there’s no excuse not to optimize your site.

And when Google searchers see a compelling meta description in the organic search results, they’re more likely to click on your site. Understand exactly what content to create to best help your business goals and target relevant traffic. Video SEO is the process of creating and optimizing videos for maximum visibility in search results. This includes results on search engines like Google and video platforms like YouTube. On-page SEO is the process of optimizing webpages to improve their search visibility. When determining how high to rank a particular page on your site, Google doesn’t just look at that one page.